Practical social media guides
for B2B teams
Deep dives on the algorithm, growth tactics, and content strategy, written for people who actually have to hit pipeline targets.
![What Your LinkedIn Engagement Rate Is [And What It Means!]](/resources/img/linkedin-engagement-rate/og-img-linkedin-engagement-rate.webp)
What Your LinkedIn Engagement Rate Is [And What It Means!]
What engagement rate means, how to calculate it, what counts as a good number, and 8 practical tips to improve yours, with real post examples.
How I Reach New Audiences With LinkedIn Live
What LinkedIn Live is, who can access it, how to set it up with StreamYard, and the best practices for running sessions people actually show up to.
Using Your LinkedIn Company Page To Grow Your Brand
How to create a LinkedIn Company Page, optimize it for visibility, and what to post, with real examples of company posts that actually get engagement.
LinkedIn About Section Examples for Founders, Consultants, and Agencies
How I write LinkedIn About sections that demonstrate credibility, highlight results, and drive off-LinkedIn conversations. Includes real examples, teardowns, and templates.
Best LinkedIn Scheduling Tools in 2026: Ranked and Compared
DemandBird, Buffer, Hootsuite, Taplio, AuthoredUp, Later, and Publer: compared on pricing, platform support, and which tools actually use LinkedIn's official API.
LinkedIn Profile or Company Page? How They Work Together in 2026
Company pages get roughly 95% less engagement than personal profiles. Here's the honest breakdown of reach, organic growth, and where to invest your time.
Should You Use LinkedIn Or Twitter (X) for B2B in 2026?
A head-to-head comparison of LinkedIn and Twitter for B2B companies: reach, audience intent, content formats, platform risk, and how to decide where to focus.
LinkedIn Storytelling: How My Story Posts Have Generated Over $8M
Learn how LinkedIn storytelling works, the science behind it, and how to structure story-led posts with examples, templates, and common mistakes to avoid.
How to Customize Your LinkedIn URL (+ Examples Worth Stealing)
Step-by-step guide to customizing your LinkedIn URL on desktop and mobile, with real custom URL examples and ideas for founders, consultants, and job seekers.
Using LinkedIn People Search To Find Who You're Looking For
Filters, Boolean operators, alumni search, and private browsing: the full picture on finding exactly who you're looking for on LinkedIn.
LinkedIn Groups: How They Work (And Why You Probably Shouldn't Bother)
In nearly a decade on LinkedIn I have never met anyone who generated revenue from Groups. Here's how they work, and why your time is almost certainly better spent elsewhere.
Top LinkedIn Post Types That Have Won Jobs, Clients, Customers
Get inspiration for your next 10+ LinkedIn posts with our guide to the top post types that are working well today.
![LinkedIn Analytics on Paid Plans vs Free: Our Verdict [2026]](/resources/img/linkedin-analytics-paid-vs-free/OG-img-linkedin-analytics-paid-vs-free.webp)
LinkedIn Analytics on Paid Plans vs Free: Our Verdict [2026]
LinkedIn Premium adds exactly one meaningful analytics upgrade. Here's a full comparison of free vs Premium Career, Premium Business, and Sales Navigator analytics features.
Updated LinkedIn 2026 Statistics Reference Guide
LinkedIn scatters its analytics across multiple pages. Here's where to find profile views, post performance, search appearances, SSI score, and more.
Engaging On LinkedIn To Grow Followers And Revenue
Build a stronger LinkedIn presence with better engagement. The key metrics, content strategies, and 8 best practices for driving meaningful interactions in 2026.
How to Export LinkedIn Contacts and Messages (to Excel or CRM)
Step-by-step guide to exporting your LinkedIn contacts, connections, and messages to a CSV file, then importing them into Excel, HubSpot, Salesforce, or any CRM.
How To Customize Your Website Links On Your LinkedIn Profile
Get a link to your website or sales page embedded onto your LinkedIn profile, with a custom label that actually gets clicks.
My Top Personal Branding Examples On LinkedIn
Get inspired by 5 phenomenal examples of LinkedIn personal branding, from recruiters to thought leaders. Learn what they do right and apply it to your own profile.
LinkedIn Profile Examples That Massively Influence The Market
Learn how influencers and thought leaders structure their LinkedIn profile to increase visibility, brand affinity, and profile growth.
The Ultimate Guide to LinkedIn Hashtags
Honest take: LinkedIn hashtags have a fraction of the impact most guides claim. Here's the truth about what they actually do, and how to use them subtly if you still want to.
![Get 30% More Reach With LinkedIn Carousels [+Free Carousel Tool]](/resources/img/linkedin-carousels/OG-img-linkedin-carousels.webp)
Get 30% More Reach With LinkedIn Carousels [+Free Carousel Tool]
LinkedIn carousels get 3x more engagement than regular posts. Here's what they are, why they work, and a step-by-step guide to creating your first one.
The LinkedIn Profile Optimization Strategy That Stands The Test of Time
Make an outstanding first impression by identifying the right keywords, optimizing your headline and summary, getting social proof, posting relevant content, and more.
How to Turn Off "Viewers of This Profile Also Viewed" on LinkedIn
A quick guide to disabling the LinkedIn People Also Viewed sidebar: what it does and why most professionals should turn it off.
How To Find Your Own LinkedIn Posts And Comments Via Your Profile
Step-by-step guide to finding your posts on desktop and mobile, reading your post metrics, and going beyond LinkedIn's native analytics.
LinkedIn Optimization Tools & Tricks From a Seven Figure Creator
The best tools to increase content performance, find your top posts, discover relevant influencers, and optimize your profile appearance.
How To See Your LinkedIn Profile's Public View (As Other Members Can)
Learn how to see your LinkedIn profile exactly as others do, logged in or not. Plus 5 visibility tips to control your public profile settings and privacy.
How To Get More Impressions on LinkedIn
Learn how LinkedIn decides who gets reach, what to do if your impressions have dropped, and the tactics that actually move the needle in 2026.
LinkedIn Premium: Worth It for B2B Sales and Career Growth?
Short answer: yes, with caveats. Here's how the paid plans compare, which is worth it for B2B sales, and what you can safely skip.
LinkedIn Expert: Should You Buy Followers In Bulk?
Considering whether to buy LinkedIn followers? We'll explore whether this strategy is effective, the risks involved, and what you can expect.
What The LinkedIn SSI Score Tells You (And What It Doesn't!)
Take a look at your SSI score and use it to develop your LinkedIn strategy, but don't spend too much time on this vanity metric.
The LinkedIn Algorithm in 2026: How It Works & What Creators Need to Know
A data-backed guide to the LinkedIn algorithm: how content gets ranked, what drives reach, and the posting strategies that actually work.
How To Build Your LinkedIn Connections Network, Without Hurting Your Reach
LinkedIn limits how many connection requests you can send, for good reason. Here's how to get the right connections, not just as many as possible.
How I Engage With LinkedIn Influencers
Trying to find relevant micro-influencers on LinkedIn? The answer isn't in static dashboards or roundup articles. Here's how to build your own engagement list of unsung heroes, and avoid the big-box fluffluencers that everyone already follows.
My Favorite LinkedIn Headline Template Examples Anyone Can Use
Most LinkedIn headlines are just job titles. Here are real examples (by role and goal), plus the simple formulas behind each one.